By Victoria Scavo
Photography By Kevin M. Connors, Coast Highway Photography


Located just south of Bird Rock and north of Mission Beach, North Pacific Beach stretches from Tourmaline Surfing Park to Crystal Pier and is tucked below 75-foot cliffs. This charming community is quiet and secluded for those looking for an in-town escape. Hidden to most of the tourist crowd, locals such as novice surfers, longboarders, kiteboarders and windsurfers favor North PB and all it has to offer. Crave-worthy restaurants, one-of-kind clothing stores for kids and adults alike (complete with must-have accessories and styles) are conveniently located on Turquoise and Cass Streets, making it easy for visitors to enjoy all this hidden gem has to offer in one fell swoop.

North PB spots

1 Petite Street Children’s Boutique
747 Turquoise St.
858.539.0052 l petitestkids.com
If you are looking for the best-dressed kids on the block, look no further. This children’s boutique has the trendiest outfits and shoes for children ages zero to 10 along with beach toys, baby shower gifts and arts & crafts. And don’t forget the tutus! Available in playful colors such as Tutu Fruiti and Very Fairy.

2 The Fishery
5040 Cass St.
858.272.9985 thefishery.com
This upscale eatery definitely lives up to its name. A premier seafood market is located in the center of the restaurant, showcasing the day’s freshly delivered fish, and a rotating seasonal menu ensures everything is served at the peak of freshness. Don’t miss Tasting Tuesdays where you can taste fish fresh from the sea along with locally grown fruits and vegetables.

3 Chronic Smoothies Blazin Grill
865 Turquoise St.
858.488.2529 theblazingrill.com
Given its name, you should be drawn here for the incredible smoothies such as the Cocanana Cream or the Mango Tango. However, this local hangout also has some of the best acai bowls around in addition to breakfast, salads, burgers, sandwiches and pizza.

North PB spots

4 The French Gourmet
960 Turquoise St.
858.488.1725 thefrenchgourmet.com
If you have an upcoming wedding, holiday party or
any social gathering for that matter, this is your place. Considered by many as San Diego’s finest full-service catering company, this French caterer, bakery and restaurant also serves breakfast, lunch and dinner. Pastries, breads, cakes and cookies are baked fresh daily, which might have you popping by for every meal of the day.

5 Table 926
926 Turquoise St.
858.539.0926 table926.com
This sophisticated yet casual spot is where flavors of the California coast are infused with Mediterranean and Latino flair. The intimate bistro changes its menu seasonally to reflect only the freshest ingredients so you may want to swing by often.

North PB spots

6 Sunglass Boutique
904-1 Turquoise St.
858.488.4889 sunglassboutiquepb.com
While cruisin’ the beach, shades are easily the most essential part of your gear. Pop into this chic sunglass spot for the latest from designer brands such as Ray-Ban, Prada, Versace and Tom Ford. You’re sure to find a flattering a pair that only you will be seen in.

7 The Gallery at Lands End
4984 Cass St.
858.270.7820 galleryatlandsend.com
This art-friendly and people-friendly place is a one-stop shop. Initially focusing on limited-edition prints, Lithographs and original works, custom framing became a high demand. Forty years later the rest is history for this booming shop. Find works from local artists and an intimate gift shop including jewelry, ceramics, hand-blown glass, greeting cards and hand-mixed perfumes.

8 Hydrangea Cove
929 Turquoise St.
858.750.3567 hydrangeacove.com
It’s easy to take home the beach vibe thanks to the beautiful home accents available here. Find coastal-inspired décor, one-of-a-kind vintage pieces and lovely gifts such as exquisite jewelry, custom dog collars and rustic beach- town signs featuring Crown Point, North PB and Windansea, among others.