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BIRD ROCK

A pocket of paradise

BY BETH DEMMON

Tucked along the beautiful Pacific Coast, the tiny Bird Rock neighborhood’s quaint, quiet charm, quirky boutiques, and amazing eateries truly makes it one of San Diego’s hidden gems. Located between North Pacific Beach and downtown La Jolla, Bird Rock’s beauty begins where Tourmaline Surfing Park gives way to craggy seaside viewpoints. Bird Rock Bike Path, a popular route that’s flat enough for the whole family, has plenty of picnic stops along the way. The main drag through Bird Rock, La Jolla Boulevard, is dotted with numerous unique indie stores for all ages, tons of indoor/outdoor-dining options, spas, and of course, surf shops to get all the gear you need to hit the nearby waves. The sun is always shining in Bird Rock—come and explore its laid-back vibe at these can’t-miss spots.

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1  PEDEGO ELECTRIC BIKES LA JOLLA
5702 La Jolla Blvd, Suite 101A
858.291.8845 | pedegoelectricbikes.com/dealers/la-jolla

The best way to enjoy Bird Rock is on two wheels, and Pedego has kept the local community rolling since 2017. Pedego’s electric bike selection is second-to-none, and their team of experts can help pair you with the perfect selection to have you cruising in no time. Just need a repair? They’ve got you covered for the long haul.

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2  BIRD ROCK COFFEE ROASTERS
5627 La Jolla Blvd
619.272.0203 | birdrockcoffee.com

These award-winning roasters have been brewing some of the country’s best beans since San Diego native Chuck Patton opened the doors to this local staple in 2006. Their menu of farm-to-cup coffees ranges from cappuccinos to cold brew and beyond, best enjoyed atop one of the mosaic benches designed by local artist Jane Wheeler. One sip and you’ll understand why Bird Rock Coffee Roasters has been named “Roaster of the Year” by Roast Magazine.

SHUTTERSTOCK.COM / BEARFOTOS
SHUTTERSTOCK.COM / BEARFOTOS
SHUTTERSTOCK.COM / BEARFOTOS
SHUTTERSTOCK.COM / BEARFOTOS

3  ALL ABOUT ANIMALS
5622 La Jolla Blvd
858.459.4583 | allaboutanimals-lajolla.com 

For twenty years, the staff at All About Animals has cared for Bird Rock’s cats, dogs, and other precious pets with a gentle touch and a loving heart. Visitors can also take advantage of their pet grooming and spa services, which include options like baths, trims, and more. As a one-stop-shop for everything pet-related, you can pick up food, supplies, and toys all in one convenient location—the heart of Bird Rock.

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DONNY MICHEL
DONNY MICHEL

4  BE SEEN OPTICS
5702 La Jolla Blvd, Suite 102
858.291.8211 | beseenoptics.com 

Bird Rock’s beauty deserves to be experienced with 20/20 vision, and this full-service eye care boutique ensures that whether you’re in town for a day, a week, a month, or indefinitely, you’ll get the VIP treatment. With a huge array of glasses and sunglasses ranging from traditional to totally funky, it’s easy to find exactly what you’re looking for.

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